Did you know there are more than 43,000 freelance videographers in the United States? That’s a lot of competition for your growing business. But here’s the good news: implementing a few simple marketing tricks can help your videography business stand out above the rest.
We’ve got some surefire ways to market your videography business and gain new customers — from making a stellar website to posting behind-the-scenes content on social media. Plus, we’re helping you get started with a free videography business marketing planner you can personalize for your business.
Videography Marketing Ideas to Fill Your Appointment Book
Good marketing doesn’t have to be expensive or time-consuming. If you can dedicate a few hours a week to applying these six tips, you’ll be booking more gigs than ever before.
#1 Build a Website
Just like how the opening scene sets the tone for the rest of your film, your website does the same for your clients. It shows them who you are, your style, and, most importantly, how to book an appointment. Plus, if you’re a videography professional, clients expect your website to visually stand out.
If you’re thinking, “I already have a website,” good on you! Whether you’re building from scratch or ready for an upgrade, make sure your site features these key visibility boosters:
- 5-10 samples of your work
- Contact form for inquiries
- About You page
- Your niche and services
- Testimonial page
- Mobile-friendly design
- Sign-up form for a mailing list
Not sure how to create a website? No sweat! Site builders like Wix and WordPress are affordable and user-friendly options for businesses. With simple drag-and-drop tools and plenty of templates, you can design a polished website with little to no web design experience.
Did you know? Per Zippia, 73% of small businesses own websites. If web design isn’t your cup of tea, you can hire someone on Fiverr or Upwork to build your site at a reasonable price.
#2 Use Social Media for Storytelling
Since you’re a visual storyteller, why not share stories about what happens outside of your portfolio on your social media? Social media is a free marketing tool at your fingertips.
Some ideal platforms for your video posts include Instagram Reels, YouTube Shorts, and TikTok trends thanks to their quick 5–90 second video formats and targeted reach. Pick one or two platforms and post content twice a week to strike a balance between quantity and quality.
Try out these tips to build your presence and make better connections with your followers:
- Record behind-the-scenes moments that show how you plan, shoot, or edit your work
- Post practical industry tips like light management, gear maintenance, or angle framing
- Post short video previews of your recent projects if you have client permission
- Do live Q&As or reels with other videographers to swap ideas and insights
- Share your favorite video shoot tools or what you carry in your camera bag
- Post time-lapse videos of your setups, video shoots, or post-production timelines
Real World Examples of Videographer Social Media Pages
Fashion videographer Irina Rekels posts backstage photos of models before they hit the catwalk.
Videographer Devin Graham posts videos of himself capturing moments for his action films like this one of him and his actors jumping and running across rooftops.
Pro tip: Social media isn’t just for promoting your business. You can also network! Join videography groups on Facebook, X, or LinkedIn to connect with pros, share tips, and learn about job opportunities.
#3 Expand Your Client List Through Partnerships
Owning your own videography business means you call the shots. But that doesn’t mean you’re all on your own. You can partner with local photographers, event planners, and businesses, creating opportunities to share the spotlight and expand your clientele.
For example, if you’re a wedding videographer, you can collaborate with local event planners or florists to increase customer outreach. They can refer clients to you, and vice versa. Or, partner with a local fashion photographer to set up new premium photo and video packages for clients.
So what’s the best approach for finding business partners? Follow these four simple steps:
- Research and find potential partners through event vendor lists, social media pages, or local print or online directories to pinpoint small business owners and venue owners
- Reach out and set up a business meeting through a short, friendly email or direct message on social media, explaining who you are, what you do, and how a partnership can benefit you both
- Discuss and exchange ideas with each other by sharing examples of past projects. Outline each of your strengths and brainstorm ways to merge your skills to benefit each other
- Reach a compromise and discuss next steps by agreeing on clear timelines and deliverables. Discuss how to share referrals and profits for a smooth business relationship
If you can’t meet halfway, you may not be the right fit for each other. That’s ok. Repeat these steps with other businesses that align with your niche to boost your partners and customer outreach.
#4 Let Reviews and Testimonials Do the Talking
According to CapitalOne Shopping Research, 92% of customers read online reviews of local businesses before visiting them in 2025. Why? Clients appreciate and trust real opinions from people like them. They’ll think: “If this business can help Frank, they could probably help me, too.”
Customer trust is more valuable now than ever, especially with the rise of scams and misinformation. When a client can’t find testimonials or reviews, they may feel hesitant about working with you over another videographer with visible, positive reviews.
Build your online review portfolio by asking previous customers to leave reviews on your website or Google Business Profile. You can also send them a short survey about their experience and ask if you can post their responses as testimonials for your site.
| Real World Examples of Videographer Testimonials and Reviews | |
|---|---|
|
Family videographer Courtney Holmes lists testimonials on the homepage, with click-through arrows. |
| Wedding videographer Jeremiah of For All Times Films has a separate testimonials page and even posts pictures of himself posing with his clients. |
|
Pro tip: Do you know what else earns clients’ trust? Videography insurance. It only costs $12 a month for year-round protection.
#5 Use Emails to Stay Connected
Sometimes, customers forget about your business once you’ve finished a project, or they may think you only offer one service when you can actually do much more.
The best way to stay in touch and keep clients in the know is email. A regular cadence of short, monthly newsletters and promotions helps keep your business on your customers’ radar for when they need your services again.
You can collect emails for your mailing list through your online channels, including a website signup form and social media. Customers can also opt in to email communications when you collect their information at booking. Just make sure you follow FTC compliance regulations for business emails.
Nail Your Newsletters Your monthly newsletter should be skimmable and packed with useful content that’s relevant to your customers, like business updates, seasonal promotions, and upcoming events. Here are a few newsletter ideas to help you get started:
| Subject Line Examples | What's Inside? | CTA Buttons for Readers |
|---|---|---|
|
Relive the Magic: This Month’s Featured Film |
A short intro about a recent video shoot you had, a link to watch the reel or behind-the-scenes video, and a short backstory about the project |
Schedule your consultation now before the season’s over |
|
3 Ways Video Can Put Your Brand in a Festive Mood This Season |
Seasonal video suggestions, such as holiday promos, end-of-year recaps, or event livestreaming, and some data on how product videos boost sales |
Set up your consultation appointment today |
|
Returning Client Perks + Behind the Scenes Sneak Peek |
Set up discounts or priority booking for past clients, share a funny moment from a recent film shoot, and discuss how you clean and maintain your gear |
Get ahead of the line and book your next shoot today |
#6 Future-Proof Your Videography Marketing
New technology and trends constantly shift the market and customers’ needs. Even pros need continuing education, so stay up to date on industry developments to ensure your business is relevant and meets modern demand.
Check out these growing trends in the videography industry today!
Short-Form Video Formats
The shorter the content, the more digestible it is. As we mentioned earlier, platforms like YouTube Shorts, Instagram Reels, and TikTok Trends are ideal for posting shorter (5–90 seconds) content.
AI-Assisted Post Production
AI offers video-editing to streamline post-production processes by automatically adjusting colors, making clip patterns, and matching the right music based on the video’s mood. This trend can save you time on repetitive post-production tasks so that you can focus on the “fun” parts.
Eco-Friendly Video Shoots
Some customers are looking for greener, eco-friendly video shoots for more sustainable sessions and waste reduction. You can invest in environmentally-friendly tools, such as:
- Cameras made from recyclable materials
- Solar-powered generators
- LED lighting fixtures
- Rechargeable batteries
- Natural light
Pro tip: If someone breaks or steals your cutting-edge videography equipment, you’ll be stuck with expensive repair or replacement bills. However, if you invest in film equipment insurance, it can cover these costs, so you won’t have to worry about draining your profits.
How to Market Your Videography Business Like a Pro
You’ve made your dream job a reality — don’t let it stay hidden.
Use our videographer marketing planner to level up your business with bite-sized, practical strategies to create smarter posts, earn more customer testimonials, and build better partnerships for further customer outreach.
In this guide, you’ll find:
- Checklists
- Spaces to write quick notes
- A section to add metrics that matter to you
FAQs About How to Market Your Videography Business
Do I Need a Website if I’m on Instagram or TikTok?
Yes. Although Instagram, TikTok, and YouTube are great places to post your content, a website allows current and potential customers to connect with you personally through:
- An about you page
- A contact form for questions or booking appointments
- A portfolio
- A newsletter sign-up form (for updates, tips, and more videos)
- A list of your services and pricing
Are Paid Ads Worth It?
Absolutely! If your budget allows it, test with a budget of $50 to $100. If you receive a high volume of clicks, slowly grow your budget.
What Type of Content Should I Include in My Videography Portfolio?
You can include a mix of these content types in your portfolio to showcase your business niche and storytelling and editing skills:
- Highlight reels
- Behind-the-scene shots
- Five to 10 of your best full-length samples
What’s the Best Way to Ask Clients for Testimonials Without Sounding Pushy?
The best way to avoid sounding pushy is to ask clients for testimonials right after delivering projects — when excitement is high. Send a short, friendly thank-you message and a quick link or form that’s easy, personal, and optional.
How Can I Balance Marketing Tasks With Projects If I’m a Solo Videographer?
Group tasks by day and theme. For example, dedicate one afternoon a week to marketing your business. Use tools like Hootsuite or Loomly to schedule social media posts. Set small, consistent goals instead of trying to do everything every day.
