Full Frame Insurance Editorial Policy
Our promise: Clear, accurate, and practical insurance guidance for photographers and videographers. Created with respect and transparency, content is written, reviewed, and regularly updated by licensed professionals, so you can make confident decisions about protecting your gear, your work, and your business.
TL;DR
- Licensed insurance agents write, edit, and review our content
- We aim to be as accurate, transparent, and unbiased as possible
- No hidden ads or paid endorsements; any sponsorships are labeled
- Straightforward, easy-to-understand language with minimum jargon
- Regularly updated, with corrections made promptly
Who We Are and Who We Serve
Our mission
is to provide photographers and videographers with the clarity to protect their work, equipment, and reputations.
Our site
combines online quotes and purchasing, easy account access, and useful information so you can spend less time decoding insurance and more time behind the camera.
Full Frame Insurance (FFI) provides coverage designed specifically for photographers, videographers, and content creators. We focus on coverage for real problems you may face in your work, including damaged equipment, missed deliveries, data issues, and client disputes.
Our educational content is built to help you understand insurance terms and how coverage is intended to work in real life, not just on paper. From landing your first paid gig to upgrading your gear, we want you to have a clear picture of how your policy can support your growing business.
Learn more about Full Frame Insurance (FFI).
Who FFI Serves
The content on fullframeinsurance.com is created for:
- Photographers (wedding, portrait, commercial, event, and more)
- Videographers and filmmakers
- Hybrid photo/video creators and content creators
- Studio and on-location shoots
- Pros at every stage of their careers
We understand the pressure of working with tight timelines and high client expectations. Our goal is to support you with practical, to-the-point, and easy-to-understand guidance that’ll keep your business running smoothly from booking to delivery.
Commitment to Trust
We are committed to publishing content that is accurate, unbiased, and transparent.
Licensed professionals research, fact-check, and review all the information we share about coverage options, limits, exclusions, claims, and more. We don’t publish content we’re not proud to put our names on.
We aim to be your trusted educational resource for photographers and videographers, not just a place to buy a policy. We consider it a success when you feel informed, prepared, and confident about how your insurance works.
See why FFI might be the perfect insurance solution for you.
How We Create Content
- Licensed team members: Content is written, edited, and reviewed by licensed insurance professionals
- Compliance review: Insurance-specific information is fact-checked and reviewed for accuracy with current policy language and regulations before publishing
- Clear language: We define important terms, avoid as much jargon as we can, and focus on real scenarios you may encounter in your work
Writers, Editors, and Reviewers
Our content team doesn’t guess at how coverage works. They are trained and licensed in property and casualty insurance (among other lines) and understand the types of risks photographers and videographers face.
All content goes through a layered review process, including:
- Editorial review for structure, clarity, and readability
- Technical and/or compliance review for accuracy and consistency
If an article discusses coverage explanations, eligibility, exclusions, endorsements, or claim scenarios, it’s always escalated for compliance review before publication.
We also recognize that the insurance world is ever-changing. Our team participates in ongoing education while monitoring relevant regulatory and industry updates. We also draw on insights from other departments, like claims and customer service, to keep our guidance rooted in real experiences.
Editorial Standards
We follow a structured editorial process so our content is accurate, useful, and trustworthy. Key principles include:
Accuracy first:
We verify coverage information and requirements with current policy forms, underwriting guides, and reliable industry sources.
Clarity and actionability:
We focus on questions photographers and videographers actually ask, and provide examples, comparisons, and practical next steps.
Real-world context:
Wherever reasonable, we connect explanations to everyday situations, such as gear damage, missed events, or location and venue rules.
Inclusivity and respect:
We write for a wide range of photographers and videographers across disciplines, clientele, and communities.
Originality:
Our content is original to FFI. When we use external data, statistics, or quotes, we cite our sources. We do not copy other sites.
Thoughtful use of AI:
While AI tools may support early outline or drafting work, any content created with AI assistance is fully reviewed, edited, and independently verified by human editors and licensed professionals before publishing. We do not use automated publishing tools, and we never put personally identifiable policyholder information into AI tools.
Voice and tone:
Our voice is straightforward and supportive. We strive for honesty without the scare tactics. We speak plainly about what coverage is intended to do, where it may help, and where it may not.
Independence, Sources, and Disclosures
- Editorial independence: Educational content is created separately from sales goals. Its primary purpose is to inform and support you, not to pressure you into buying something.
- No hidden ads: We generally do not host outside sponsored posts. If we highlight a partner, event, or policyholder, or if we publish sponsored content, it will be clearly labeled.
- Conflicts of interest: Team members are expected to disclose any conflicts of interest and to step away from specific projects when appropriate.
What Counts as a Reliable Source
We prioritize sources in the following order:
Tier 1:
- Statutes and regulations
- State Departments of Insurance
- Carrier and ISO (Insurance Services Office) policy forms and endorsements
Tier 2:
- Government and academic reports
- Industry organizations and professional associations
Tier 3:
- Reputable trade publications
- Established news outlets (used for context, not as primary authority on coverage terms)
- We do not rely on anonymous forums, unsourced claims, or statistics that cannot be reasonably verified.
Updates and Corrections
- Living content: Our content is reviewed on a regular cadence. We also update as needed to reflect changes in policy language, underwriting requirements, regulations, or industry practices.
- Correction policy: If we discover that information is incomplete, unclear, or inaccurate, we correct it as soon as reasonably possible. Significant corrections may be noted on the page.
- Timestamps: When appropriate, articles and key pages include a published or last updated date so you can see how current the information is.
Accessibility and Reader Experience
- We work hard to make our content easy to read, skim, and revisit. To support that:
- We aim for a 6th- to 8th-grade reading level to make photographer and videographer liability coverages easier to understand, without losing the important details.
- We define insurance terms in plain language and link to glossaries or explainers when a topic needs more depth.
- We keep paragraphs reasonably short, so you can scan for what you need.
- If our copy doesn’t answer your questions, our 5-star customer service team of non-commissioned and licensed insurance agents is also available to help.
We use descriptive headings, bullet points, and occasional tables or summaries where helpful.
What This Policy Covers
This Editorial Policy covers all FFI editorial content, including but not limited to:
- Product and coverage detail pages
- Cost and comparison pages
- Checklists, explainer articles, and “how to” resources
- Blog posts and other resource center content
- Guides that interpret policy language, contracts, or real-life claim scenarios
Other documents, such as legal notices, privacy policies, terms of use, policy forms, and official applications or endorsements, are governed by their own terms and are not controlled by this Editorial Policy.
Your trust matters to us.
We recognize that photographers and videographers rely on FFI’s resources to make important decisions about protecting their gear, their art, and their business.
By sharing how we create content and the standards we follow, we want you to feel confident that what you read from Full Frame Insurance is meant to inform and support you. We are committed to always improving our content so it stays clear, accurate, and genuinely useful for the creative professionals we serve.