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6 Useful Online Tools To Help Your Photography Business

As a business owner and a photographer, you know there is more to running a successful business than just taking photos and adding to your portfolio. While working to gain clients and purchasing the best equipment plays a significant role, you also need the right online marketing tools to consolidate your brand on all platforms. There are a variety of online tools that can be valuable to your business plan, and you can easily implement them in minutes!

We have compiled a list of 6 online tools that can be used in your photography business today. Primary among them is photography insurance, which provides coverage in case something goes wrong. Carrying photography insurance is a great marketing tool because it pegs you as a true professional who cares about their craft and adds to your professionalism.

Check out these affordable, yet effective ways that can help you market your business.

6 Online Tools For Your Photography Business

1. Canva

You can easily create your own personalized marketing materials using Canva. This online program offers an array of free marketing assets, such as social media post layouts, banners, flyers, and more. The best part is you can download your work right to your desktop or post directly to your social channels. A basic Canva account is free, but it does have a handful of paid options. You can sign up for a Canva account here.

2. Smartpress

Smartpress can be your go-to resource for booklets, cards, business stationery, direct mailing materials, calendars, and more. You may even want to create your own personal booklet that features your favorite images—it’s a great way to show potential clients your past work. If you specialize in multiple types of photography, such as weddings, family portraits, or commercial shoots, you can break your work up by using separate booklets, that way it’s kept concise for your clients to see.

3. Squarespace

You don’t need to be a website designer or hire a freelance designer to have a professional website. Squarespace offers many web templates to choose from and their web building tool is super easy to navigate. You can easily build your website and share your work with potential clients in a matter of hours. You can learn more about Squarespace and even create your own website here.

4. Buffer

Social media is such a valuable marketing tool. With platforms such as Facebook, Instagram, Twitter, and many more, it can be overwhelming to keep each one updated on a consistent basis. However, with the help of Buffer, you can set a time once a week or every other week to schedule out your social media posts ahead of time on all platforms.

5. Evernote

Evernote is more than just a note-taking tool. You can create to-do lists, collaborate with your fellow photographers, and access your work through your mobile devices. If you use a digital assistant like Siri or Google, they can access Evernote and create your list within the program. This tool also works if another photographer wants to see your to-do list for an upcoming collaboration, you can easily share it with them and they don’t even need to create an account. A basic Evernote account is free, but it does offer a few paid options. You can sign up for an Evernote account here.

6. PixieSet

One of the best parts about being a photographer is delivering your client’s photo gallery to them. They get the opportunity to relive their favorite moments and an online gallery can make their viewing experience even better. With PixieSet, you can send your client their gallery to look at and download images from as they please.

Now that you have some online tools to add to your strategy, how are you protecting your business?

Get Photography Insurance Today!

One easy thing that you can add to your business in a matter of minutes is photography insurance from Full Frame! Photography insurance is a great way to invest in your business and reassure your clients that you are willing to invest in them. You can purchase online today and receive downloadable proof of insurance immediately after. Plus, you can feature our online insurance badge on your site and let potential clients know that you’re covered.

Photography Insurance starting at $59

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Author
Parker Bowring

Parker Bowring

Parker is a Marketing Content Writer for Veracity Insurance Solutions, with extensive knowledge of the business liability insurance space. Parker has a bachelor's degree from Southern Utah University in Communication with an emphasis in Public Relations and Content Writing. Parker has worked as a content writer for the Utah Shakespeare Festival and has several pieces of published work, including for Southern Utah University. Parker enjoys everything writing and her ideal afternoon would be spent on a beach with a good book.

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Cyber Liability

Cyber liability insurance protects your business from the cost of first- and third-party claims that arise from a cyber security breach within your business. Cyber crime has become a common threat for businesses both big and small. If you collect or store business information online on a computer, tablet, or mobile device, we highly suggest including this additional protection to your policy.

'Failure to Deliver' Coverage
(Professional Liability)

‘Failure to Deliver’ Coverage, also known as Professional liability insurance, can protect your business from the cost negligence claims that arise from professional errors and omissions, like giving bad instruction or failing to provide necessary information on a subject. If you teach classes or run demonstrations as part of your business, we strongly recommend this additional coverage option.

Additional Insureds

When you add a person, event, or organization to your policy as an additional insured, they receive protection if they are named in a suit due to a covered business-related loss/claim because of your actions or operations.

Additional insured status cannot be granted to a friend or co-worker as an extension of your policy. Each individual must purchase their own policy to obtain liability coverage.

A written contract, such as a venue, studio rental, or employment contract is required to add another party as additional insured.

General Liability

General liability insurance can protect your business from the cost of third-party bodily injury and property damage claims, like if a client trips on your business equipment and injures themselves. It also protects against the cost of copyright infringement claims, personal and advertising injury claims, and more.

Damage To Rented Premises

This coverage can protect your business from the cost of claims arising from damages done to rented spaces, like a studio or event booth. It’s common for property owners and event organizers to require businesses to list them as additional insureds on a policy before renting a space. Full Frame provides unlimited additional insureds for just $30.

Camera Equipment Coverage

Also known as inland marine insurance, camera equipment coverage can protect your business from the cost of repairing or replacing damaged or stolen business equipment—including camera bodies, lenses, lighting equipment, and more. Our policy can protect against claims that occur at home, on a job and anywhere in between. Full Frame offers multiple coverage options for equipment insurance based on your business needs.