As a business owner and a photographer, you know there is more to running a successful business than just taking photos and adding to your portfolio. While working to gain clients and purchasing the best equipment plays a significant role, you also need the right online marketing tools to consolidate your brand on all platforms. There are a variety of online tools that can be valuable to your business plan, and you can easily implement them in minutes!
We have compiled a list of 6 online tools that can be used in your photography business today. Primary among them is photography insurance, which provides coverage in case something goes wrong. Carrying photography insurance is a great marketing tool because it pegs you as a true professional who cares about their craft and adds to your professionalism.
Check out these affordable, yet effective ways that can help you market your business.
6 Online Tools For Your Photography Business
You can easily create your own personalized marketing materials using Canva. This online program offers an array of free marketing assets, such as social media post layouts, banners, flyers, and more. The best part is you can download your work right to your desktop or post directly to your social channels. A basic Canva account is free, but it does have a handful of paid options. You can sign up for a Canva account here.
Smartpress can be your go-to resource for booklets, cards, business stationery, direct mailing materials, calendars, and more. You may even want to create your own personal booklet that features your favorite images—it’s a great way to show potential clients your past work. If you specialize in multiple types of photography, such as weddings, family portraits, or commercial shoots, you can break your work up by using separate booklets, that way it’s kept concise for your clients to see.
You don’t need to be a website designer or hire a freelance designer to have a professional website. Squarespace offers many web templates to choose from and their web building tool is super easy to navigate. You can easily build your website and share your work with potential clients in a matter of hours. You can learn more about Squarespace and even create your own website here.
Social media is such a valuable marketing tool. With platforms such as Facebook, Instagram, Twitter, and many more, it can be overwhelming to keep each one updated on a consistent basis. However, with the help of Buffer, you can set a time once a week or every other week to schedule out your social media posts ahead of time on all platforms.
Evernote is more than just a note-taking tool. You can create to-do lists, collaborate with your fellow photographers, and access your work through your mobile devices. If you use a digital assistant like Siri or Google, they can access Evernote and create your list within the program. This tool also works if another photographer wants to see your to-do list for an upcoming collaboration, you can easily share it with them and they don’t even need to create an account. A basic Evernote account is free, but it does offer a few paid options. You can sign up for an Evernote account here.
One of the best parts about being a photographer is delivering your client’s photo gallery to them. They get the opportunity to relive their favorite moments and an online gallery can make their viewing experience even better. With PixieSet, you can send your client their gallery to look at and download images from as they please.
Now that you have some online tools to add to your strategy, how are you protecting your business?
Get Photography Insurance Today!
One easy thing that you can add to your business in a matter of minutes is photography insurance from Full Frame! Photography insurance is a great way to invest in your business and reassure your clients that you are willing to invest in them. You can purchase online today and receive downloadable proof of insurance immediately after. Plus, you can feature our online insurance badge on your site and let potential clients know that you’re covered.
Photography Insurance starting at $59